Parks and Rec Marketing Workshop with AI: 102
Description: Learn how to elevate your marketing strategies using the power of Artificial Intelligence. This workshop is specifically designed for Parks and Recreation professionals to explore how AI tools can be used to improve efficiency, creativity, and outreach in marketing initiatives. Participants will leave equipped with practical skills to implement AI-driven solutions in their daily marketing tasks.
Key Highlights:
- AI for Marketing Strategy Development: Learn how to create comprehensive marketing strategies using AI tools, including target audience analysis and campaign planning.
- Iterative Content Creation: Explore how to iteratively draft and enhance marketing collateral such as flyers, logos, emails, and social media posts using AI-powered tools.
- Marketing Makeover: Participate in a hands-on group exercise to reimagine an existing NRPA flyer, exploring ways to enhance its impact using AI-driven insights.
- Prompt Engineering for Marketing Tasks: Learn the art of crafting prompts that yield precise marketing outputs from AI, optimizing your engagement and communication efforts.
- Hands-On Practice with AI Tools: Experience using ChatGPT for a variety of marketing tasks, from generating compelling headlines and CTAs to ensuring flyer accessibility.
- Breakout Sessions for Tailored Marketing Solutions: Collaborate in small groups to identify key areas of improvement in your marketing efforts and experiment with AI solutions to address these needs.
- Executing with AI Plug-ins: Gain experience in making actual updates to marketing collateral using tools like GPT plug-ins, DALL-E, and other free AI tools.
- Future of AI in Parks and Recreation Marketing: Discuss the future possibilities of AI in enhancing marketing efficiency and reach.
Who Should Attend? This workshop is ideal for Parks and Recreation marketing teams, administrators, program coordinators, and professionals looking to leverage AI to enhance their marketing initiatives.
Learning Objectives:
- Apply AI Tools for Marketing Tasks: Participants will be able to apply various AI tools to accomplish marketing tasks such as content creation, flyer enhancement, and social media post generation.
- Analyze and Optimize Marketing Content Using AI: Participants will learn to evaluate marketing materials critically and use AI to suggest and implement improvements.
- Implement AI Solutions in Daily Marketing Activities: Participants will be equipped to integrate AI-driven solutions effectively into their regular marketing workflow to improve efficiency and creativity.
- Collaborate to Gain Fresh Marketing Perspectives: Participants will engage in group discussions and exercises, using peer collaboration to foster fresh insights, leading to enhanced marketing collateral.
- Develop Prompt Engineering Skills for Marketing Outputs: Participants will learn to craft effective prompts that yield precise and optimized responses from AI tools, maximizing the utility of AI in marketing tasks.
Includes: .1CEU
If you have any questions or concerns, please contact the KRPA office at 785-235-6533 or jamie@krpa.org.
KRPA Event Policy:
No Refunds: Please note that all registrations are non-refundable. We regret that we cannot offer refunds for any cancellations.
Substitutions: We do allow substitutions. If you are unable to attend the event, you may transfer your registration to another person. Please notify us of any substitutions at least 48 hours prior to the event.
Registration Fees: All registration fees must be paid in full within 30 days of registration. Failure to pay within this timeframe may result in the cancellation of your registration.
Commercial Vendor Workshop Attendance
The Kansas Recreation and Parks Association (KRPA) values the contributions and engagement of our commercial partners. To maintain a professional environment that supports both educational and networking opportunities for our members and sponsors, KRPA has established the following policy regarding commercial vendors attending workshops and events:
Policy Overview: Commercial vendors may not register or participate as general workshop attendees unless they are sponsoring the specific event in question. This policy ensures that the presence of commercial entities at KRPA events is aligned with their purpose of networking and building relationships within a professional context, while respecting the intent of these events as learning opportunities for non-commercial attendees.
Commercial Vendor Definition: According to the KRPA bylaws Commercial Vendor is defined as: Individuals, organizations, companies, or business firms selling products or services to recreation, park, conservation, and leisure service agencies.
Exclusions: Commercial vendors may register and participate in these certification programs as general attendees. These courses are designed to provide specialized training and a certification from the National Recreation and Park Association. We understand the need of vendors may have to receive these certifications.
