Whether you're a team of one or part of a larger communications staff, this workshop is packed with practical ideas you can use right away. Explore how AI can help you create more content in less time, learn simple techniques for capturing better photos and videos with your phone, discover how to use data to measure what matters, and exchange ideas with peers during an interactive roundtable discussion. You'll leave with fresh inspiration, new skills, and actionable strategies to strengthen your agency's marketing efforts.

Date: Wednesday, October 28, 2026 from 9:00 AM - 3:00 PM

Location: Coming Soon

CEUs: 0.3

Workshop Registration Coming Soon

Schedule:

9:00 AM Registration
9:30 AM - 11:45 AM  Creating Content with a Click: Turn One Idea into Dozens with AI
Speaker: Beth Z, Your Nerdy Best Friend
You don’t need to start from scratch every time you create content. With AI, one well-crafted prompt can turn into a blog post, social media updates, videos, graphics, newsletters, and even a podcast—all in a fraction of the time it used to take. Join Your Nerdy Best Friend, Beth Z, for a hands-on session where you’ll see AI in action as it transforms a single idea into a full-blown content strategy. From marketing campaigns to thought leadership pieces, you’ll discover how AI tools can streamline your workflow, boost engagement, and keep your brand visible—without the burnout. If you want to work smarter, not harder when it comes to content creation, this session is for you!
11:45 AM - 12:30 PM Lunch
12:30–1:10 PM – Photography Tips (using your phone and more)
Speakers: Shana Appelhanz, Wichita Park & Recreation, and Kate Kincaid, Shawnee Park & Recreation
Build confidence using your phone to create better photos and videos for your agency's marketing. In this session, two experienced parks and recreation professionals will share practical tips and easy techniques to help you capture more engaging content for social media, websites, and other promotions. You'll leave with ideas you can start using right away.
1:10–1:50 PM – Data & Metrics
Speaker: Cody Kennedy, Chief Communications and Marketing Officer for the City of Olathe
1:50–2:00 PM – Break
2:00–3:00 PM – Roundtable Discussion

Speaker:

Meet Your New Nerdy Best Friend... Beth Z: Author. Speaker. Nerd.
Since her first Motorola RAZR flip phone, Beth has made a verb out of the word "nerd." She’s here to help you filter through thousands of apps, gadgets, widgets and doodads to find the perfect free and bargain technology tools for work and home. Although the only real trophy she ever won was for making perfect French fries at McDonald’s in high school, Beth Z has been featured on Best Speaker lists by several organizations who write best speaker lists. She has written a whole shelf of books on apps and has spoken to more than 100 thousand audience members just like you. And if you're puzzling over why she goes by "Beth Z"... it's because she only finds about three people a year who can pronounce her last name.